Market intelligence
Gain Competitive Advantage
Providing org charts and benchmarking analysis of similar businesses, along with employer brand consulting, for better talent decisions about organisational effectiveness, EVP and growth strategies.
Competitor Organisation Charts
We provide detailed organisational charts for nominated teams at target and competing organisations, not just at the leadership team level.. This commercially valuable information can be used for benchmarking purposes and organisational design projects.
Peer Group Dashboards
Evaluate the structure and effectiveness of your peer group, leveraging information that Yellow Folder sources directly from individuals in key leadership roles at competitors, to create reports that can be shared with stakeholders up to Board-level.
Employer Brand Insights
Yellow Folder speaks with target candidate groups to discover and evaluate key motivations and factors in career decisions, including SWOT analysis of our client’s employer brand.
Learn more about Market Intelligence
Frequently asked questions
Yellow Folder Research is able to compile detailed talent, industry, company, salary, and talent data including organisation charts, designs and structures, employee value proposition information, and pre-and-post acquisition audits, all of which can be tailored to suit your needs. All research is undertaken in a highly confidential manner without your identity being disclosed.
Some examples of Market Intelligence include:
- Mapping competitor team and reporting structures with charts and analyses covering the following for your competitors:
- How do other companies in your sector organise a key function such as data analytics?
- Who are the key staff and what are their reporting lines up to the executive level?
- Employee value proposition: We can engage with a sample of relevant current, potential, and former employees to provide you with an understanding of your EVP. We cover key questions, such as:
- What do key potential candidates think of your firm?
- What are the perceived advantages of their existing employers?
- What would entice some one in a key position to stay or move?.
And more! Ask us and we can find a way to support your priorities.
Yellow Folder collects and analyses data from multiple sources, including direct conversations with people at target firms, further phone based research and access to specific databases. We blend the data we gather through these multiple sources and present a value adding analysis that is current and specific to your needs.
A global investment firm, with a focus on competitor identification and analysis to facilitate its entry into a new market
An ASX-listed REIT and a major superannuation fund, with a focus on comparing their Legal function to best in class global players
A leading legal services firm, with a focus on employer brand perception in the external market
A financial services firm, with a focus on treasury risk and comparison of bank and non-bank lenders
A property investment firm wanting to establish comparative benchmarks regarding size and structure for its Finance function